I help lead the storytelling, messaging, and creative direction for Adidas across US SPORTS and both entertainment—shaping the brand voice for US Football, Baseball, Volleyball and Baseball while working with partners like Pusha T, Pharrell, Ninja, and Donald Glover. From TV and social to retail, PR, experiential, and paid media, I craft campaigns that connect culture and performance while driving both short-term impact and long-term brand strategy.

adidas x Dame 6 music video - “Check the Scoreboard” feat. Pusha T & Pharrell
While working on Adidas' Statement division—focused on footwear and apparel for their top entertainers—I was handed the Dame 6, reimagined as a special edition for Pusha T. The concept: a mixtape-inspired sneaker honoring Dame’s love for hip-hop, timed to drop during the 2020 NBA All-Star Weekend. I knew it needed more than product storytelling—it needed a moment. Drawing inspiration from my childhood favorite, the iconic Allen Iverson x Jadakiss Reebok spot, I pitched a remix to restore that feeling. The result — Pusha T delivered the verses, Pharrell produced the beat and sung the hook, and Dame starred front and center. The only thing missing was a verse from Dame himself.

adidas x Foot Locker spot “Check the Scoreboard” feat. Pusha T & Pharrell
We transformed the video into a Foot Locker commercial where a young kid’s Imagination took over.

ADIDAS ADIZERO BURNER CLEAT CAMPAIGN - “BYE BYE”

THE 2019 ADIDAS “ADIZERO BURNER” CLEAT CAMPAIGN WAS ALL ABOUT SPEED, SWAGGER, AND STANDOUT STYLE. DESIGNED FOR GAME-BREAKERS ON THE GRIDIRON, THE CAMPAIGN SHOWCASED THE CLEAT’S ULTRA-LIGHT BUILD AND BOLD ORANGE COLORWAY THROUGH DYNAMIC VISUALS FOCUSED ON SPEED. THE ADIZERO BURNER WASN’T JUST A CLEAT—IT WAS A STATEMENT.

ADIDAS “ALL-AMERICAN BOWL GLITCH” CAMPAIGN
I HELP LED THE CREATIVE DIRECTION FOR THE GLITCH CAMPAIGN — FEATURING ADIZERO FOOTBALL CLEATS SO WILD, THEY LOOKED LIKE A DIGITAL MALFUNCTION IN MOTION. OUR PRODUCT TEAM DESIGNED THE GLITCH-INSPIRED KICKS, AND WE BROUGHT THEM TO LIFE WITH A CONCEPT CALLED “PLAYBACK.” WHY? BECAUSE THESE ATHLETES MOVE SO FAST AND PULL OFF SUCH JAW-DROPPING PLAYS, YOU’VE GOTTA REWIND THE TAPE JUST TO CATCH WHAT HAPPENED. BLINK AND YOU’LL MISS IT. WE DEBUTED THE CLEATS AT THE U.S. ARMY HIGH SCHOOL ALL-AMERICAN BOWL SPONSORED BY ADIDAS

ORIGINAL STORYBOARDS/INSPIRATION

PATRICK MAHOMES MVP CAMPAIGN

FOR PATRICK MAHOMES’ FIRST MVP AWARD, WE CELEBRATED HIS RISE— AND PROVED THE DOUBTERS WRONG. THE ORIGINAL CONCEPT: BUY BILLBOARDS IN 10 CITIES—THE 9 THAT PASSED ON DRAFTING HIM AND THE 1 THAT DIDN’T—FEATURING REAL QUOTES FROM LOCAL SPORTSWRITERS WHO SAID HE WASN’T READY. THE IDEA EVOLVED INTO A POWERFUL DIGITAL MOMENT WHERE MAHOMES READS THOSE SAME DOUBTS ONLINE—RIGHT BEFORE LIFTING HIS MVP TROPHY. A MIC-DROP REMINDER THAT GREATNESS ALWAYS SPEAKS LOUDEST IN THE END.

ADIDAS 7X7 NATIONAL CHAMPIONSHIP

FLAG FOOTBALL HAS EXPLODED IN THE PAST TEN YEARS, THERE ARE 7X7 ALL OVER THE COUNTRY. IT’S COMPETITVE AND IT’S BIG BUSINESS. SIMILAR TO THE AAU CIRCUT IN BASKETBALL, 7X7 IS WHERE THE BEST ATHLETES PLAY AND ADIDAS WAS A BIG PLAYER IN MAKING 7X7 WHAT IT IS TODAY. THIS VIDEO CAPTURES THE BROTHERHOOD, RAW ENERGY AND LOVE THESE KIDS HAVE FOR THE GAME. MEEK MILL’S “DREAMS AND NIGHTMARES” WILL GO DOWN AS ONE ONE THE BEST HYPE SONGS OF ALL-TIME AND IT JUST HAPPENED TO BE BLASTING IN THE BACKGROUND AS THIS ORGANIC MOMENT OF CULTURE COLLIDING WITH 7X7 TOOK PLACE.

2018 WORLD CUP CAMPAIGN

FOR ADIDAS’ 2018 WORLD CUP CAMPAIGN, I HELPED DEVELOP BOLD, GLOBAL CREATIVE THAT MATCHED THE ENERGY OF THE WORLD’S BIGGEST STAGE. THE WORK CELEBRATED THE SWAGGER, STYLE, AND SKILL OF ADIDAS ATHLETES—BRINGING THE BRAND’S “CREATIVITY IS THE ANSWER” PLATFORM TO LIFE ACROSS SOCIAL, DIGITAL, AND IN-STORE MOMENTS SEEN AROUND THE WORLD.

ADIDAS FOOTBALL 2019 FREAK CLEAT CAMPAIGN

FOR ADIDAS US FOOTBALL’S 2019 FREAK CLEAT CAMPAIGN, I HELPED CREATE A QUARTERBACK-DRIVEN SERIES SPOTLIGHTING PAT MAHOMES, DAK PRESCOTT, AND AARON RODGERS. THE CONCEPT FOCUSED ON “HAVING THAT DOG IN YOU” TO BE GREAT —DELIVERING BOLD, VISUALLY STRIKING CONTENT THAT REINFORCED ADIDAS’ DOMINANCE UNDER CENTER.

FRIDAY NIGHT STRIPES INTRO

I CREATED THE INTRO FOR FRIDAY NIGHT STRIPES, ADIDAS’S GROUNDBREAKING PARTNERSHIP WITH TWITTER TO LIVESTREAM TOP-RANKED HIGH SCHOOL FOOTBALL GAMES ACROSS THE COUNTRY. THE GOAL: CAPTURE THE ENERGY, INTENSITY, AND SWAGGER OF FRIDAY NIGHT LIGHTS—REIMAGINED FOR A DIGITAL-FIRST GENERATION. THE RESULT WAS A SUBTLE BUT BOLD OPENING THAT SET THE TONE FOR EVERY GAME AND BROUGHT ADIDAS’S FOOTBALL CULTURE TO LIFE IN REAL TIME.