As a Senior Copywriter at The Martin Agency, I had the opportunity to work across iconic brands like Uncle Nearest, Geico, Ritz, and Google—blending smart strategy with Cultural storytelling. From soulful spirits to snackable moments and GROUNDBReAKING TECH, each campaign pushed creative boundaries. Along the way, I was proud to help lead work that earned a Cannes Lions shortlist nod for our UPS x AWAKE NY x NYFW campaign - LA BODEGA BAQUE.
UPS x Masters
As an official sponsor of the Masters, UPS launched a 2023 campaign spotlighting small businesses, including a powerful feature on Spectrum Golf. Titled “Autism is My Superpower,” the spot tells the incredible story of 12-year-old Carter Bonas, the autistic CEO behind the brand. Carter’s journey is as inspiring as his business—earning him national attention and the title of Sports Illustrated’s 2022 Kid of the Year.
UPS x Spectrum Golf - “Austism is My Superpower”