Verizon x Staples Center Swish Zone
Verizon asked us to design an immersive, turnkey experience for the Staples Center that could excite fans at basketball games, hockey games, and concerts alike. We delivered with a three-in-one activation: The Swish Zone Challenge, The Slapshot Challenge, and The Verizon Showcase. In the Swish Zone, fans had 24 seconds to drain as many free throws as possible for prizes. The Slapshot Challenge let them test their puck speed for bragging rights, while the Verizon Showcase gave guests the spotlight to sing their favorite songs. Each experience generated sharable GIFs and photos, flooding social media with moments powered by Verizon. The result? A hit across every event, with lines of fans eager to join the action.