I led the conception, copywriting, creative direction, and agency-side production from start to finish for Kia USA’s introduction into esports through its sponsorship of Riot Games’ League of Legends LTA. As Kia’s first major step into the gaming space, the campaign delivered two commercials in 2024 which the clients were so pleased with, they renewed their deal and asked for three commercials in 2025.
The result — Kia is the most recognized sponsor and #1 car brand among LTA fans.
This powerful video from Snapchat and Campaign Zero honors the memory of George Floyd Jr. by highlighting the progress — and the work still left to do — one year after his death. It spotlights key legislative wins, including use-of-force reforms in 18 states and restrictions on no-knock raids in six, while underscoring the continued toll of police violence, with 383 people killed by police as of May 25, 2021. The video is a sobering reminder that change is possible, but not complete, and calls viewers to take action through Campaign Zero.
Fulfilling a lifelong dream to work on Nike, I joined the team at R/GA where I helped shape the brand’s voice across multiple social campaigns. I contributed to “KD is Not Nice,” worked on the college football jersey reveal for “Nike Pro Combat Rivalries” — writing voiceovers for each school’s unveiling — and crafted product copy for the iconic Nike Kobe VI. From microsites to social drops, it was all about channeling Nike’s edge, attitude, and obsession with greatness.
I worked as a copywriter for NBC Sports, crafting and writing commercials across a wide range of their sports programming —from primetime NFL matchups to boxing, horse racing, F1 races and more — helping bring the energy of live sports to life through bold, engaging scripts.
The Simple Report from SAP is a playful content series starring Chris Paul and Dwyane Wade’s kids — Chris Paul II and Zaya (formerly Zion). Tapping into the viral trend of NBA kids at postgame pressers, the campaign reimagined them as studio analysts, delivering game insights with charm and clarity. The concept brought SAP’s message to life—NBA stats made so simple, even a kid can understand.
PRESS
I launched Visa Canada’s first-ever Facebook page with the #OffWeGo campaign — an instant hit that generated so much buzz, we brought the concept stateside and reimagined it as #GoInSix for the U.S. market. What started as a local activation quickly turned into a cross-border success story.
I helped Via, a ride share startup launch their first ever NYC subway campaign —“At the Corner Of.” It was inspired by Via’s unique pick-up and drop-off algorithm, I created a concept that brought their tech to life through everyday city intersections. I wrote the brand’s first-ever ads, which hit subway platforms throughout the city.
I wrote Coors Light’s anthem spot “Refresh Your World,” a bold, culture-forward commercial designed to connect with minority beer drinkers. As the brand set out to evolve its voice and reflect a more diverse audience, this spot helped reposition Coors Light as not just cold and crisp—but relevant, inclusive, and refreshingly real.
